“The History of Singapore” and “Good Hang” are only two of the many popular podcasts in Singapore. Podcasts only really began to catch hold in 2002. But, now it’s getting increasingly popular. So, let’s dig deeper and get to know podcasting.
Podcasts and radio
A lot of people would think that podcasting is just a new version of radio broadcasting. But, while you can say they are similar, they’re not exactly the same.
Schedule – radio broadcasts are done live and they have a fixed schedule. Podcasts, on the other hand, are uploaded really depending on the creator. They can choose to upload podcasts on random times, or announce when they will upload a certain podcast.
Topics – radio broadcasts usually talk about general interest topics like sports, news, music, and etc. Podcasts are more focused on certain niche individual topics. Usually, when people search for podcasts, they search for specific topics, which generally is not done with radio.
Availability – because of the scheduling, people most likely will miss a certain part of a radio broadcast. But, when it comes to podcasts, listeners are able to start from the very beginning or skip ahead to different parts. Everything is under their control.
Why are podcasts becoming increasingly popular?
In our time, almost everything is easy to come by because of the internet. Podcasts are becoming more and more popular because it is directly available online. Simply put, podcasts are able to reach massive audiences very quickly no matter where they are as long as they have internet connection.
Portable and convenient
As long as you have them downloaded on your phone or you have internet, you can listen to podcasts on the go. Whether you’re commuting, or working at your home or office, it’s very easy to listen to podcasts. It’s also very convenient if you’re looking for entertainment, for example, while doing chores. You can’t really focus on your chores while scrolling on your phone, can you?
Eyes vs. Ears
For years we’ve been exposed to entertainment through screens. We use our eyes to consume content everywhere, not just the internet. As a result, podcasts provide a fresh alternative to that because we are able to rest our eyes from the screens, and use our ears instead. There’s also a fair intimacy with podcasts because we get to feel that we are being talked to directly.
The production value in podcasting is also considerably low. If you want to try out podcasting, you don’t necessarily need a lot of fancy stuff. All you really need is a high-quality microphone, a desktop or laptop for editing and uploading the podcast, and some other things you might want to set up.
It’s simply engaging
The entertainment that comes with podcasts also contribute to its popularity. There are podcasts that focus on ghost stories, religion, business and etc. There are also ones that are made for inspiration, humor, even for learning (e.g. learning a language).